Pizza Pizza - GF now Chainwide
Gluten-free pizza makes its debut in Pizza Pizza traditional restaurants
Responding to the dietary needs and trends expressed by consumers, Pizza Pizza will now offer gluten-free pizza at all of its traditional restaurants. The wide-scale introduction of gluten-free pizza by Pizza Pizza follows the favorable results of a recent pilot test of the product in select GTA restaurants.
“The pilot results exceeded our expectations,” said Pizza Pizza’s Chief Marketing Officer, Pat Finelli. “One of our objectives in offering this menu option is to provide a dietary alternative for people that are unable to eat gluten products. The reaction we received from market testing was extremely positive, especially from those with celiac disease. Consumers that had been unable to enjoy pizza were thanking us for introducing this new menu offering and allowing them to enjoy pizza once again.”
Gluten intolerance, or celiac disease, affects an estimated 1 in 133 Canadians, according to Health Canada and the Canadian Celiac Association. It is an inherited immune disease in which the lining of the small intestine is damaged by gluten, a protein found in such grains as wheat, barley and rye. The only therapy for celiac disease is a gluten-free diet.
Pizza Pizza is the first major player in the quick-service restaurant industry to provide a gluten-free crust, which uses rice and potato-based flour as the main ingredient. By choosing the light and crispy rice-based dough – along with toppings from our gluten-free list – consumers can enjoy a delicious gluten-free meal made especially for them. Currently, Pizza Pizza’s gluten-free crusts are available in the 12-inch medium format, the company’s most popular pizza size.
In making the gluten-free crust, Pizza Pizza has implemented a series of procedures and controls to prevent product cross-contamination. Mr. Brian S. Payne, Director, Commissary and Supply Chain Management for Pizza Pizza, says it is no different than handling any other allergen. In addition to having specific utensils for the product, the company has sent all franchisees an updated training guide containing new product information, educational material about celiac disease, as well as cooking and sanitizing procedures.
The gluten-free crust is another in a series of health-conscious innovations by Pizza Pizza. In recent years, the cutting-edge company has introduced whole-wheat multigrain dough, a source of Omega 3’s and fiber, partly skimmed mozzarella cheese and sodium-reduced sauces and cheese to its menu offerings. Pizza Pizza was one of the first in the industry to remove industrially-added trans-fats from its entire menu.
“The introduction of this new gluten-free menu offering is a natural extension of our initiatives in striving to provide our customers with a variety of healthy options that respond to their individual needs,” said Finelli. “We know that a significant segment of the population is gluten sensitive or intolerant, and offering this new menu option is a way of bringing pizza back into their lives and routine.”
For a complete list of allergens and menu options at Pizza Pizza, please visit www.pizzapizza.ca.